Companies in the online gaming sector generate millions of dollars in revenue each year, making it one of the most lucrative sectors in the world.
In recent years, technological developments and changes in legislation in certain geographical areas have made it possible to expand the activities of betting companies. Playing online bingo and other casino games has become a common pastime, and it looks like it will continue to do so shortly.
The popularity of bingo, in particular, has recovered in recent years due to the increase in the number of women participating in online gambling. Continue reading to learn more about why bingo is a common female entertainment hobby for table games.
The beginning of bingo
Bingo originated as an Italian lottery game in the 16th century, but it was not until the 20th century that it became a popular pastime. From the 1950s onwards, the game grew in popularity, especially in working-class cities in the north of the United Kingdom.
It gained a lot of followers among women, and most of them used the game as their primary source of entertainment and social interaction every week. As the new millennium approached, the popularity of bingo declined, but the Internet revolutionized casinos in the industry.
Online bingo is a huge hit.
The introduction of sites like 888ladies has helped the tremendous growth of women playing bingo online. The UK is a great example of this, with almost £ 200 million in revenue generated between October 2018 and September 2019.
This figure reflects a 12.5 percent increase from the previous year, which best describes the current uptrend in online bingo. Women make up about three-quarters of all players, a development that operators have enthusiastically capitalized on.
In the long term, targeted marketing is profitable.
Gambling companies are known for their ability to sell their products, and they have done so with online bingo very effectively. One of the key factors in attracting more women to bingo sites has been the smart placement of women in advertising campaigns.
Some companies have gone even further and used standard feminine-friendly colors throughout their brand. Paid ads on social media sites like Facebook and Instagram have also helped attract more women to play games online.
Mobile technology contributes
The technological advancement of mobile devices has undeniably contributed to the increase in women playing online bingo.
Smartphones are essential for most people in the 21st century, and gambling companies have worked hard to take advantage of this reality. The best online bingo sites are fully optimized to work seamlessly on mobile devices, making it easier for people to play. As modern society increases women’s time requirements, ease of access has helped increase the number of players.
Women drive bingo innovations.
The presence of women in an online bingo is not limited to the game side; many women also make a reputation as employees.
There are a lot of women in influential positions in online gaming, which gives the industry a more diverse look. More than 40% of Malta’s current workforce is women, one of the main centers of gambling businesses.
This is an impressive figure for an industry that had previously been dominated by men, making the gambling landscape more attractive to female players.